Depending on how long (and closely) you’ve been reading this newsletter, you might — or might not — know much about who we are and the team behind it.
Brightest is a sustainable technology and consulting company that was started in 2018 out of a desire and vision to help enable a more just and climate-friendly world. Before we had a product, team, clients, partners, newsletter, or even a logo, we knew we wanted to create something that could help empower, inspire, and guide others along their path to sustainability and positive impact.
A lot of what motivated us to create this newsletter are the ways it encapsulates our commitment to education, dialogue, transparency, and, frankly, honesty in the climate and sustainability space. If we can’t tell each other the truth, how can we expect the world to understand the momentous challenges, risks, and opportunities ahead of us?
Similarly, if we (as Brightest) aren't operating sustainably ourselves, aren't practicing sound governance, and don't embrace diversity and systems change, how can we expect others to take those steps alongside us?
We've always viewed the B Corp movement as a community who share our values and see business as a force for good. That’s why, this week, we're honored to join iconic brands and change-makers like Patagonia, Ben & Jerry's, Kickstarter, and several of our current customers as a Certified B Corp.
Like many things, we see B Corp certification as a journey, not necessarily a destination. But with this hill climbed, we can get back to our work with renewed energy and perspective to continue to support you, your organization, and the broader #sustainability movement as best we can. That keeps us pretty busy, but we’re trying to keep this newsletter as consistent and awesome as we can too.
Finally, if your company's pursuing B Corp certification, or is interested in learning more about our experience, the process, or how we used our own tools along the way, please get in touch or leave us a message - we're happy to be a resource.
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This Week in Sustainability is a weekly(ish) email from Brightest (and friends) about sustainability and climate strategy. If you’ve enjoyed this piece, please consider forwarding it to a friend or teammate. If you’re reading for the first time, we hope you enjoyed it enough to consider subscribing. If we can be helpful to you or your organization’s sustainability, ESG, or social impact journey, please be in touch.